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Cranked Up Records Announces Global Distribution Partnership


Cranked Up Records is thrilled to announce their distribution partnership with Virgin Music Group and TLG, bringing the label’s roster of rock, country, and genre-blending artists to listeners across the globe. With this new alliance, Cranked Up Records amplifies its reach, delivering its cutting-edge sounds to a worldwide audience.

Founded by Curtis McKinney, Cranked Up Records has quickly become a player in the music industry, known for its commitment to artist development and dedication to high-energy, genre-defying music. The partnership with Virgin Music Group and TLG unlocks new resources and distribution channels, setting the stage for expanded marketing and promotional opportunities and helping to introduce Cranked Up artists to diverse international markets.

“Teaming up with Virgin Music Group and TLG marks an exciting chapter for us. Our mission has always been to give a platform to unique voices in music. Now, with Virgin’s unparalleled global reach, and label services, we’re able to elevate our artists to new heights and share their music with fans worldwide,” McKinney said.

With this expansion, Cranked Up Records artists will now be available on major digital platforms internationally, reinforcing the label’s vision of growing its talented roster and introducing bold sounds to a broader audience.

Cranked Up (based in Carlsbad, New Mexico) is committed to bringing fresh rock, country, and diverse music genres to fans around the world. Founded by Curtis McKinney, Cranked Up prides itself on innovative sound and a passion for music that challenges the ordinary. Now, with global distribution and label services powered by Virgin Music Group and TLG, the sky is the limit!

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